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Performance Marketing Course
with Gen AI

Join The NexaLearn 3-month Performance Marketing Course with Gen AI, which covers 10+ Ad Plaftorms. 100% Placement Support.

Our Programs are Backed by

NSDCMinistry of Skill Development and EntrepreneurshipSkill India
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4.9/5 by 2,000+ Students

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The NexaLearn Performance Marketing Course That Helped

30K+ Students

We don't just teach we help you get hired at top-tier product companies.

Samsung
Accenture
Deloitte
TCS
American Express
Google
Siemens
Amazon
Infosys
Nykaa
Meesho
Ajio
Samsung
Accenture
Deloitte
TCS
American Express
Google
Siemens
Amazon
Infosys
Nykaa
Meesho
Ajio
Microsoft
Flipkart
Myntra
Zepto
Cred
Blinkit
Zomato
Swiggy
EY
boAt
Nike
Viral Monk
Microsoft
Flipkart
Myntra
Zepto
Cred
Blinkit
Zomato
Swiggy
EY
boAt
Nike
Viral Monk

High-Paying Marketing Jobs

500+ Active Openings

Companies need marketers who can manage advertising budgets and explain what the business received in return. Build the skills required for Performance Marketing roles and land your first high-paying job.

Learn more

Average Hike

85%

boAt

Digital Marketer

BoAt • Mumbai

Estimated CTC

15 LPA
HOT

Standout Marketing Portfolio

Build a portfolio with campaign plans, keyword research, ad copies, audience strategies, budget sheets, performance reports and optimisation recommendations based on actual campaign data.

Average Hike

85%

Rohan Kumar

Rohan Kumar

Digital Marketer

Optimized

Resume Score

92/100

Mock Interview Preparation

Get Mock interview sessions with our experts who help you work through such situations and explain your decisions.

Average Hike

85%

Interview Rating

CommunicationEXCELLENT
Technical DepthSTRONG
Problem SolvingTOP 1%

Feedback from Senior Digital Marketer at Meta

Meta
Why Choose Us

Why Choose The NexaLearn?

Explore the key features that make our Digital Marketing course the perfect choice for your career transformation.

0

Industry Backed Digital Marketing Course

The NexaLearn Advanced Digital Marketing Course includes module-based capstone projects that reflect actual business challenges, including SEO audits, ad campaigns, content calendars, and lead generation strategies.

Become a Certified Performance Marketer

SEO Specialist

The NexaLearn helps you build this knowledge through assignments, platform-based practice and campaign projects. By the end of our performance marketing programme, you will have a recognised certificate and practical work you can discuss during interviews, freelance pitches and client meetings.

12.6 LPA
HIGHEST SALARY
500 +
PARTNER COMPANIES
100%
JOB ASSISTANCE
5.7 LPA
AVERAGE SALARY
NexaLearn
Standard Courses
Industry Readiness

3-month performance marketing curriculum with campaign projects and account audits

Basic concepts with limited campaign practice

Placement Support

100% job support through 500+ hiring partners

Little or no placement assistance

Live Classes

300+ hours of sessions with experienced performance marketers

Self-paced lessons with basic assignments

Campaign Tools

Google Ads, Meta Ads, GA4, Google Tag Manager, Looker Studio and Gen AI tools

Basic platform introductions

Project Portfolio

Campaign plans, budget reports, A/B tests, CRO reviews and ROI analysis

Small practice tasks with limited portfolio value

LMS Access

Lifetime access to recorded classes, course resources and doubt sessions

Access usually ends after one year

Ready to become Performance Marketer

Looking to join our 3-month AI Gen Performance Marketing Course? Then Get in a call with our expert counsellors to book your seat.

100% Job-Focused Performance Marketing Course Curriculum

The NexaLearn Performance Marketing Course covers each step behind a paid campaign, from the first business goal and audience plan to conversion records.

Module 01

Performance Marketing and Business Fundamentals

Our first module introduces campaign goals, sales funnels, performance metrics, and the calculations that marketers use during daily account reviews.

Key Topics

Understand how performance marketing supports sales and lead generation
Match campaign goals with the correct marketing objective
Learn the difference between traffic, leads, sales and app campaigns
Calculate CTR, CPC, CPM, CPL, CAC, conversion rate, ROAS and ROI
Identify the role of search, social media, video and product ads
Prepare a campaign brief for a specific business goal
Set realistic targets for leads, sales and revenue

Tools Covered

Campaign Brief Templates, KPI Calculators, Microsoft Excel, Google Sheets

Skills You Gain

Campaign Goal Selection, KPI Calculation, Funnel Knowledge, Media Plan Basics, Business Analysis, Campaign Brief Preparation

Practical Capstone Project

Capstone Project

Prepare a 30-day performance marketing plan for Zomato’s entry into a new city. Define the campaign goal, map the customer funnel, choose suitable platforms and divide a sample monthly budget. Set targets for reach, clicks, orders, customer acquisition cost and ROAS, then explain your media choices to the class.

Module 01

Performance Marketing and Business Fundamentals

Our first module introduces campaign goals, sales funnels, performance metrics, and the calculations that marketers use during daily account reviews.

Key Topics

Understand how performance marketing supports sales and lead generation

Match campaign goals with the correct marketing objective

Learn the difference between traffic, leads, sales and app campaigns

Calculate CTR, CPC, CPM, CPL, CAC, conversion rate, ROAS and ROI

Identify the role of search, social media, video and product ads

Prepare a campaign brief for a specific business goal

Set realistic targets for leads, sales and revenue

Tools Covered

Campaign Brief Templates, KPI Calculators, Microsoft Excel, Google Sheets

Skills You Gain

Campaign Goal Selection, KPI Calculation, Funnel Knowledge, Media Plan Basics, Business Analysis, Campaign Brief Preparation

Practical Capstone Project

Capstone Project

Prepare a 30-day performance marketing plan for Zomato’s entry into a new city. Define the campaign goal, map the customer funnel, choose suitable platforms and divide a sample monthly budget. Set targets for reach, clicks, orders, customer acquisition cost and ROAS, then explain your media choices to the class.

Module 02

Customer Research, Audience and Offer Strategy

An advertisement cannot produce a strong result when the offer speaks to the wrong customer. This module covers customer intent, audience groups, competitor advertisements, buying concerns and offers that give people a clear reason to respond.

Key Topics

Research customer needs, interests and purchase concerns

Define audience groups for different products and services

Separate cold, warm and existing customer audiences

Study active competitor advertisements and offers

Identify customer problems that an advert should address

Write a clear value proposition for a campaign

Match campaign messages with audience intent

Select offers for lead generation and product sales

Tools Covered

Google Trends, Google Keyword Planner, Meta Ad Library, Audience Research Templates, Competitor Research Sheets

Skills You Gain

Customer Research, Audience Selection, Competitor Review, Offer Development, Value Proposition, Campaign Message Strategy

Practical Capstone Project

Capstone Project

Create an audience plan for a Groww app-install campaign. Research customer intent, define three audience groups and prepare a separate message and offer for each group. Add exclusions, retargeting ideas and the metrics you would use to judge the quality of each audience.

Module 03

Landing Pages, Advert Copy and CRO

A strong advert can still lose a customer after the click. Slow pages, confusing headlines, lengthy forms and weak calls to action often reduce enquiries or sales, so this module teaches you how to review each part of a landing page before the campaign spends more money.

Key Topics

Plan a landing page around one campaign goal

Write headlines, benefits and calls to action

Match advert copy with landing page content

Review forms, buttons and mobile page layouts

Find common reasons for page exits

Understand Conversion Rate Optimisation fundamentals

Read heatmaps, scroll data and session records

Check page speed and mobile performance

Prepare a landing page audit for a paid campaign

Tools Covered

WordPress, Elementor, Microsoft Clarity, PageSpeed Insights, Canva, Landing Page Audit Templates

Skills You Gain

Landing Page Review, Advert Copy, CRO Basics, Form Analysis, Mobile Page Review, Conversion Problem Detection

Practical Capstone Project

Capstone Project

Review a SNITCH product landing page for a paid social campaign. Identify problems in the headline, product information, mobile layout, calls to action and checkout path. Create image and short-video advert mock-ups that match the brand and prepare revised landing-page copy.

Module 04

GA4, Google Tag Manager and Conversion Setup

Our fourth module teaches you how to record important website actions and check if each lead, sale, or sign-up reaches the correct advertising report.

Key Topics

Set up and navigate Google Analytics 4

Understand events, key events and advertising conversions

Create UTM links for campaign tracking

Set up tags, triggers and variables in Google Tag Manager

Connect Google Ads with GA4

Configure Google Ads conversion actions

Install and verify Meta Pixel events

Understand Meta Conversions API

Test tags before campaign launch

Find duplicate, missing, or incorrect conversion records

Prepare a campaign tracking sheet

Tools Covered

Google Analytics 4, Google Tag Manager, Google Tag Assistant, Google Ads Conversion Tracking, Meta Pixel, Meta Events Manager, Meta Conversions API

Skills You Gain

Event Setup, Conversion Tracking, Tag Management, UTM Structure, Pixel Setup, Tracking Audit, Data Accuracy Review

Practical Capstone Project

Capstone Project

Set up tracking on your own test website. Install GA4 through Google Tag Manager, configure lead or purchase events, add Google Ads conversion tracking and verify Meta Pixel events. Create UTM links, test each event and build three custom audiences for future retargeting campaigns.

Module 05

Google Search Ads and PPC

Google Search Ads place a business in front of people who already search for a product, service or solution. Small changes in keywords, bids, adverts and landing pages can change the final lead cost, so this module gives close attention to every part of a Search campaign.

Key Topics

Understand the Google Ads auction

Research commercial and transactional keywords

Use broad, phrase and exact match keywords

Prepare negative keyword lists

Write responsive search adverts

Add suitable campaign assets

Select locations, audiences and schedules

Set campaign budgets and bid strategies

Understand Quality Score

Review Search Terms Reports

Find keywords that spend without results

Improve campaigns through conversion data

Tools Covered

Google Ads, Google Keyword Planner, Google Ads Editor, Google Trends, Google Analytics 4, Google Tag Manager

Skills You Gain

Keyword Research, Search Campaign Setup, Negative Keyword Control, Advert Copy, Budget Control, Search Term Analysis, PPC Optimisation

Practical Capstone Project

Capstone Project

Build a Google Search campaign for Urban Company’s home-cleaning service. Prepare keyword groups, negative keywords, responsive search adverts, campaign assets, location settings and a daily budget. Review a supplied Search Terms Report and remove queries that spend without producing leads.

Module 06

Meta Ads for Leads, Awareness and Sales

Meta campaigns depend on the right objective, audience, creative, and event setup. A good advert can fail under the wrong campaign goal, and a strong audience can lose interest after repeated exposure to the same creative.

Key Topics

Navigate Meta Business Suite and Ads Manager

Understand campaign, ad set and advert levels

Select objectives for leads, traffic and sales

Set conversion locations and performance goals

Define custom, lookalike and interest audiences

Select placements for Facebook and Instagram

Plan image, carousel and video adverts

Use Advantage+ audience, placements and campaign budget

Create lead form and website conversion campaigns

Set up retargeting audiences

Review frequency, CPM, CTR, CPL and purchase results

Check Pixel and Conversions API event data

Tools Covered

Meta Ads Manager, Meta Business Suite, Meta Pixel, Spyflu, Meta Conversions API, Meta Ad Library

Skills You Gain

Meta Campaign Setup, Audience Research, Lead Campaigns, Sales Campaigns, Creative Review, Budget Control, Event Data Review

Practical Capstone Project

Capstone Project

Plan a Meta sales campaign for a new boAt product. Create separate cold, warm and retargeting audiences, then prepare three advert concepts with copy and calls to action. Use supplied campaign data to compare CTR, CPC, frequency, conversion rate and ROAS before recommending where the next budget should go.

Module 07

Google Shopping, Merchant Center and Performance Max

Product campaigns depend on accurate titles, prices, images, availability and landing page details. A weak product feed can restrict visibility before the campaign even reaches the right customer.

Key Topics

Set up Google Merchant Center

Add and review product information

Improve product titles and descriptions

Check feed errors and policy issues

Connect Merchant Center with Google Ads

Understand Shopping advert formats

Set up Performance Max for product sales

Prepare asset groups for different product categories

Add audience signals and search themes

Review product and category results

Exclude weak products from the campaign plan

Compare spend, revenue and ROAS by product group

Tools Covered

Google Merchant Center, Google Ads, Google Sheets, Product Feed Templates, Performance Max Reports

Skills You Gain

Product Feed Review, Shopping Campaign Setup, Performance Max, Product Group Analysis, E-commerce ROAS Review, Feed Error Resolution

Practical Capstone Project

Capstone Project

Prepare a Google Merchant Center feed for a selected range from The Souled Store. Improve product titles and descriptions, correct feed errors and group products by category, margin and sales value. Build a Performance Max campaign plan with asset groups, search themes, audience signals and a clear ROAS target.

Module 08

YouTube Ads, Demand Gen and Retargeting

YouTube ads and Demand Gen help brands introduce an offer through video, images, and feed placements before the customer types a direct search.

Key Topics

Understand YouTube advert formats

Select campaign goals for views, leads and sales

Prepare video hooks, scripts and calls to action

Choose audiences for video campaigns

Select placements across YouTube, Discover, Gmail and Google Display Network

Build website visitor and customer lists

Set up retargeting campaigns

Exclude converted users from selected campaigns

Review view rate, clicks, conversions and assisted results

Control audience repetition and campaign frequency

Prepare a multi-channel campaign plan

Tools Covered

Google Ads, YouTube Ads, Demand Gen, Google Audience Manager, GA4, Canva, Video Creative Templates

Skills You Gain

Video Advert Strategy, Demand Gen Setup, Audience Lists, Retargeting, Creative Planning, Cross-Channel Campaign Review

Practical Capstone Project

Capstone Project

Create a YouTube and Demand Gen campaign for Swiggy Instamart. Write video hooks, prepare a short storyboard and select audiences for new customer acquisition and retargeting. Set the budget, placements, exclusions and success metrics, then explain how you would control repeated exposure.

Module 09

LinkedIn Ads for B2B Lead Generation

LinkedIn Ads allow businesses to reach professionals according to their job roles, seniority, industry and company size. A campaign may collect a high number of leads but still fail when those leads have no say in the purchase decision.

Key Topics

Navigate LinkedIn Campaign Manager

Understand campaign groups, ad sets and adverts

Select objectives for brand awareness, website visits and lead generation

Define an ideal customer profile for a B2B campaign

Target audiences by job function, seniority, industry and company size

Use company lists, contact lists and Matched Audiences

Create retargeting audiences from website visits and Lead Gen Form activity

Prepare LinkedIn Lead Gen Forms with relevant qualifying questions

Write copy for single-image, video and document adverts

Set campaign budgets, schedules and bid strategies

Install the LinkedIn Insight Tag through Google Tag Manager

Set up website conversion tracking

Review impressions, CTR, CPC, form completion rate and CPL

Compare lead volume with qualified-lead quality

Prepare a LinkedIn campaign report for a sales team

Tools Covered

LinkedIn Campaign Manager, LinkedIn Lead Gen Forms, LinkedIn Insight Tag, Matched Audiences, Google Tag Manager, Google Analytics 4, Canva, Microsoft Excel, Google Sheets

Skills You Gain

B2B Audience Research, Ideal Customer Profile Development, LinkedIn Campaign Setup, Lead Gen Form Creation, Professional Advert Copy, Retargeting, Conversion Tracking, CPL Analysis, Lead Quality Review

Practical Capstone Project

Capstone Project

Build a LinkedIn campaign for Zoho aimed at generating software demo requests from business decision-makers. Select job functions, seniority levels, industries and company sizes. Create a Lead Gen Form, write three advert variations and use supplied data to compare CPL with qualified-lead quality.

Module 10

Amazon Ads and Marketplace PPC

Amazon shoppers often reach the platform with a product already in mind. The right keyword can place a product in front of that demand, but poor listings, broad search terms and uncontrolled bids can quickly waste the advertising budget.

Key Topics

Navigate the Amazon Ads console

Understand Sponsored Products, Sponsored Brands and Sponsored Display

Review product titles, images, prices and descriptions before campaign launch

Set up automatic Sponsored Products campaigns

Build manual keyword-targeting campaigns

Use broad, phrase and exact keyword match types

Select products and categories for manual product targeting

Find useful customer searches in Search Term Reports

Move strong search terms from automatic to manual campaigns

Add negative keywords and negative product targets

Separate branded, generic and product-specific keywords

Set daily budgets, default bids and placement adjustments

Compare top-of-search and product-page placements

Calculate CTR, CPC, conversion rate, ACOS and ROAS

Compare advertising costs with product margins

Find keywords that receive clicks but produce no sales

Prepare an Amazon Ads optimisation report

Tools Covered

Amazon Ads Console, Amazon Seller Central, Sponsored Products, Sponsored Brands, Sponsored Display, Search Term Reports, Microsoft Excel, Google Sheets, Amazon Keyword Research Templates

Skills You Gain

Amazon PPC Campaign Setup, Marketplace Keyword Research, Automatic and Manual Targeting, Product Targeting, Negative Keyword Control, Bid Management, Search Term Analysis, ACOS Calculation, ROAS Review, Amazon Campaign Optimisation

Practical Capstone Project

Capstone Project

Create an Amazon Ads plan for a Noise smartwatch or audio product. Set up automatic and manual Sponsored Products campaigns, research customer search terms, add negative keywords and decide keyword bids. Review impressions, clicks, sales, ACOS and ROAS before preparing an optimisation report.

Module 11

Creative Tests, A/B Tests and Advert Reviews

A different headline, image, offer, or form can change campaign results even when the audience and budget stay the same. This module teaches you how to test one clear idea at a time and judge the result through evidence.

Key Topics

Write a clear test hypothesis

Select one variable for each A/B test

Test advert copy, images, videos, audiences and landing pages

Set a suitable test period and budget

Read click, conversion and revenue results

Check sample size and result reliability

Find signs of creative fatigue

Review hooks, offers and calls to action

Record test results in a creative library

Select the advert that deserves the next budget

Prepare a test report for a client or manager

Tools Covered

Google Ads Experiments, Meta A/B Test, Microsoft Clarity, Google Analytics 4, Microsoft Excel, Creative Test Templates

Skills You Gain

A/B Test Plan, Creative Review, Hypothesis Development, CRO Analysis, Test Result Interpretation, Creative Performance Review

Practical Capstone Project

Capstone Project

Plan an A/B test for a Mamaearth product advert. Test one variable, such as the opening hook, product image, offer or call to action. Record your hypothesis, budget, test period and success metric. Review the supplied results and decide which version deserves more budget.

Module 12

Campaign Reports, Attribution and ROI

A weekly report should tell the team where the budget went, what result it produced and what needs attention next. Long sheets full of numbers add little value when the reader cannot locate the decision.

Key Topics

Prepare daily, weekly and monthly reports

Select metrics for lead, sales and e-commerce campaigns

Calculate ROI, ROAS, CPL, CAC and conversion rate

Combine Google Ads, Meta Ads and GA4 results

Compare platform reports with website data

Compare data-driven and last-click attribution

Find gaps between leads, qualified leads and sales

Write campaign findings in clear business language

Present budget recommendations to managers and clients

Tools Covered

Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, Microsoft Excel, Google Sheets

Skills You Gain

Campaign Report Preparation, Dashboard Development, Attribution Review, ROI Analysis, Cross-Channel Reports, Performance Presentation

Practical Capstone Project

Capstone Project

Use sample Google Ads, Meta Ads and GA4 data to prepare a monthly dashboard for Lenskart. Calculate spend, leads, sales, CPL, CAC, conversion rate and ROAS. Find gaps between platform and website data, write clear findings and present five budget recommendations for the next month.

Module 13

Gen AI Tools for Performance Marketing

AI can reduce the time spent on research, advert variations, spreadsheet formulas and report summaries, but every result still needs a marketer who can check the facts and connect the answer with the campaign goal.

Key Topics

Write prompts for audience and competitor research

Prepare advert copy options for different audiences

Develop creative briefs for images and videos

Summarise long campaign reports

Create campaign checklists and audit templates

Automate repeated report tasks

Check AI outputs for factual and numerical errors

Protect confidential client and campaign information

Select AI tools according to the task

Tools Covered

ChatGPT, Gemini, Claude, Perplexity, Canva, AI Spreadsheet Tools, Workflow Automation Platforms

Skills You Gain

Prompt Development, AI Research, Advert Draft Preparation, Report Support, Workflow Automation, Output Verification

Practical Capstone Project

Capstone Project

Build an AI-supported workflow for a selected D2C brand. Use AI tools for audience research, advert variations, creative briefs, spreadsheet formulas and report summaries. Check every output for factual, numerical and brand errors, then record which campaign decisions still require manual approval.

Technical Stack

20+ Marketing Tools You Will Learn

Learn 20+ tools used for paid advertising, research, tracking, reporting, and creative production.

Google Ads
Google Ads
Meta Ads
Meta Ads
LinkedIn Ads
LinkedIn Ads
Amazon Ads
Amazon Ads
Flipkart Ads
Flipkart Ads
Bing Ads
Bing Ads
GA4
GA4
Google Tag Manager
Google Tag Manager
Meta Ads Library
Meta Ads Library
Keyword Planner
Keyword Planner
Semrush
Semrush
Ahrefs
Ahrefs
Canva
Canva
ChatGPT
ChatGPT
Shopify
Shopify

Get the Complete Tools List

Learn how these tools support content creation, campaign management, social performance tracking, reporting, lead generation, and business growth.

Industry-Relevant

Projects You Will Learn

Snitch Landing Page Audit
Landing Page AnalysisCROUX Audit

Snitch Landing Page Audit

Review a SNITCH product landing page for a paid social campaign. Identify problems in the headline, product information, mobile layout, calls to action and checkout path.

Our Alumni

Hear what our alumni have to say after joining their dream job.

Success Story

Neha Tenguriya

Previous RoleIntern
Current RoleSocial Media Specialist
atDentsu
Placed ✓
Neha Tenguriya

Neha Tenguriya

• 3rd+

Social Media Strategist at Dentsu

3d •

I am happy to announce that I've joined Dentsu as a Social Media Strategist! Many thanks to The NexaLearn for the hands-on case studies and constant interview practice. #Dentsu #SocialMediaMarketing #DigitalMarketing #SMM #CareerTransition

Starting a new position
👏
105
18 comments

Why Choose The NexaLearn Performance Marketing Course?

The NexaLearn Performance Marketing Course with Gen AI helps you to land your first high-paying job, and here's why we should be your first option:

Projects

10+ Industry-Backed Projects

The NexaLearn provides complete ad strategy learning from major startup companies such as SNITCH, BOAT, and MYNTRA, which helps our students to get industry-backed learning.

10+

Industry Projects

Portfolio

Portfolio Preparation

At The NexaLearn, you can create a job-ready portfolio through paid search plans, Meta ad projects, GA4 reports, landing-page audits, creative tests and campaign reviews. Each project records the brief, your decisions, the result, and the next step you proposed.

100%

Job-Ready

Curriculum

AI-Infused Curriculum

The NexaLearn’s Performance Marketing Course curriculum covers 20+ Gen AI tools for campaign research, ad copy, creative variations, data analysis and report drafts.

20+

Gen AI Tools

Google Ads

Google Ads

Live in Project

Meta Ads

Meta Ads

SEMrush

SEMrush

ChatGPT

ChatGPT

Preparation

Interview Preparation Starts Before the Last Module

Get Expert preparation from our placement team to crack your interview. Not just interview, The NexaLearn covers resume preparation LinkedIn profile enhancement, and project discussions before the programme ends

1:1

Mock Interviews

Placement

100% Placement Support with 500+ Hiring Partners

The NexaLearn shares curated job openings through its network of 500+ hiring partners and prepares you for roles such as Performance Marketer, Paid Media Executive, and Growth Marketer.

500+

Hiring Partners

GoogleAmazonMicrosoftMetaNetflixAdobeUberAirbnbSpotifySamsungOracleIBMGoogleAmazonMicrosoftMetaNetflixAdobeUberAirbnbSpotifySamsungOracleIBM
IBMOracleSamsungSpotifyAirbnbUberAdobeNetflixMetaMicrosoftAmazonGoogleIBMOracleSamsungSpotifyAirbnbUberAdobeNetflixMetaMicrosoftAmazonGoogle
GoogleAmazonMicrosoftMetaNetflixAdobeUberAirbnbSpotifySamsungOracleIBMGoogleAmazonMicrosoftMetaNetflixAdobeUberAirbnbSpotifySamsungOracleIBM
Performance Marketing Certification

Globally Accepted
Performance Marketing Certification

Receive Industry Backed Certificate to stand out and build a strong portfolio with The NexaLearn Performance Marketing Course Online with Certificate.

Course Completion

Course Completion

Comprehensive mastery of Performance Marketing and campaign scaling.

Meta Certification

Meta Certification

Meta Certified Digital Marketing Associate.

Google Certifications

Google Certifications

Google Ads, Display, Measurement & Video professional certifications.

HubSpot Certifications

HubSpot Certifications

HubSpot Academy Certified Inbound, Email, and Social Media.

Internship Completion

Internship Completion

Successful completion of the Performance Marketing Internship.

Instant Verification

Every certificate is cryptographically signed and shareable to portfolios with a single click.

Course Completion
Upcoming Cohorts

Flexible Batches

If you've been thinking about upskilling but keep pushing it to "tomorrow" because of your work commitments or personal schedule, then The NexaLearn is here with Flexible batches.

Scholarships Available

Book Your Slot - Gen AI Performance Marketing Course

Get hands on training for 10+ Ad Platform and become expert performance marketer in 3 months.

Weekday

4th Aug '26'

Mon - Fri (7 PM - 9 PM)

Filling Fast
Weekend

1st Aug '26'

Sat - Sun (10 AM - 2 PM)

Open

Batch Strength

Limited to 25 Students / Batch

Free Career Guidance

Confused about the
right batch?

Talk to our academic counselors for a free 1-on-1 counseling session to evaluate your career goals.

Counselor
Counselor
Counselor

Counselors Online

Available to assist

Admissions Open

How to Join The NexaLearn
Performance Marketing Course

Admission to The NexaLearn’s Performance Marketing Online Course takes only three basic steps:

Application
Counseling
Confirm Enrollment
01

Submit Online Application

Fill in the form on thenexalearn.com and add your education background, professional work experience, including internships, career plans, and the core skills you want to learn.

15 Mins
1-on-1 Session
02

Career Counselling Session

Speak with our career counsellor about the curriculum, batch timings, project work, placement support and performance marketing roles you plan to apply for after course completion.

03

Confirm Enrolment

Submit the necessary documents, review the course fee and payment terms, then reserve your seat in the batch you have selected.

Fast-Track Entry

Next cohort starts in 12 days

Start Your Application

+91

By clicking proceed, you agree to our terms and conditions regarding the admission policy.

Investment Roadmap

The NexaLearn Performance Marketing Course Fees

Join the Best Performance Marketing Course covers live classes, practical projects for each module, personalised feedback by experienced mentors.

Flagship Program

Performance Marketing Course

Advanced Industry Readiness

₹24,900 + GST/one-time

EMI options available • No hidden charges

  • Complete Gen AI Framework
  • Live Interaction Sessions
  • Industry Tools Mastery
  • Placement Preparation
  • NexaLearn Certification
  • 1-on-1 Mentorship
Secure Payments via
Razorpay
Mastercard
UPI
Visa

Invest in Skills, Not Financial Stress

Worried that the performance marketing course fee may delay your plans? Our flexible payment options can help.

Monthly Installment

₹1,598/mo
0% Interest Plan
₹15,000
Min: ₹5,000Max: ₹24,000
9 Months

Who Is Eligible for the Performance Marketing Course Online?

Career Starters

Graduates & College Students

  • Graduates from any stream who plan to enter paid media

  • College students who need campaign projects on their CVs

  • Job seekers with no previous marketing experience

Career Switchers

Professionals & Job Seekers

  • Content marketers interested in clicks, leads, and conversion costs

  • SEO executives who want to know more than organic traffic

  • Marketing generalists who want a clear specialisation

  • Social media executives who want responsibility for advertising budgets

  • Sales professionals who understand customers but lack ad-platform skills

Leaders & Creators

Business Owners & Freelancers

  • Product marketers who need stronger customer acquisition skills

  • Freelancers who want to add campaign management to their services

  • Startup founders who need to track customer acquisition costs

  • Business owners who want greater control over agency campaigns

  • Career switchers from operations, finance, education, technology or support

Skills Before Background

Your degree or previous role does not decide eligibility. The NexaLearn PPC Course considers your interest, time, and career plans before enrolment.

Performance Marketing Course Overview

Everything you need to know about the Performance Marketing Course

About the Program

The NexaLearn Performance Marketing Course follows a campaign from its first brief to the final performance report. You set the objective, study customer intent, choose the right paid channel, plan the budget and write adverts for a defined audience.

3Months

Program Duration

10+

Capstone Projects

500+

Hiring Partners

2K+

Students Placed

85%

Avg. Salary Hike

Experienced by our graduates within 3 months of placement.

4.9

/5

By 2,000+ Students

Ready to Start Your Journey?

Next batch starts Aug 1st. Limited seats available.

Frequently Asked Questions

Let's answer some questions

A performance marketing course teaches you how brands spend money on online advertisements and measure the results from every campaign. You learn Google Ads, Meta Ads, audience research, budget plans, conversion tracking, ROAS, ROI, CAC and CPL through campaign tasks and reports.

The NexaLearn Performance Marketing Course covers the whole curriculum in 3 months.

A good performance marketing course should cover Google Ads, Meta Ads, GA4, Google Tag Manager, conversion tracking, campaign projects and interview preparation. The NexaLearn includes these areas with expert mentor support, portfolio development, and placement assistance from 500+ partner companies.

You will use Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Google Keyword Planner, Meta Pixel and Looker Studio. Gen AI tools also support ad research, creative ideas, campaign reports and performance reviews.

The course focuses on Google Ads and Meta Ads. Google Ads includes Search, Display, YouTube and Performance Max, and Meta Ads covers paid campaigns for Facebook, Snapchat, Linkdin, X(Twitter), Pinterest, Bing and Instagram.

The NexaLearn Performance Marketing Course conducts live classes with expert mentors, direct doubt support, and campaign discussions. Recorded sessions remain available in the LMS, so you can revise a topic after class.

The recorded class, notes, and related project material will remain available in your LMS account. You can also raise your questions during a doubt session and receive a clear explanation from the mentor.

Still have questions? We are here to help you guide your path.

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